Arc's Privacy Policy

Arc Theatre (“we”) promise to protect and respect any personal data you share with us, or that we may receive from other organisations. This Privacy Policy outlines the type of data we collect and how we use it.

We use your information in accordance with all applicable laws concerning the protection of personal information. This policy explains:

· What information we may collect about you

· How we may use that information

· In what situations we may disclose your details to third parties

· Our use of cookies to improve your use of our website

· Information about how we keep your personal information secure, how we maintain it and your rights to be able to access it

You can email or call 020 8595 8509 to ask about the data we hold on you, make changes or ask us to stop using it, at any time.



1. When you give it to us DIRECTLY

You may give us your information when you: register via our website or social media; book courses, workshops or training with us; book our touring performances for your school, youth group, residents meetings, community group or workplace; fill in a registration form or mailing list sign-up (for example at an event); make a donation to a campaign with us; support us through the Barking & Dagenham Lottery; or when we speak directly on the phone. During that first point of contact, you will be asked if you want to opt in to our marketing communications database too so you can receive relevant marketing materials and updates. A follow up email will be sent to confirm your subscription, and you can opt out at any time. When we meet at events, you may give us your business card so that we can contact you with relevant information in the future. We will send you a post event email that asks you to confirm you are happy to receive marketing materials from Arc Theatre. If we don’t get the confirmation, you will not be added to our database.

We will hold your data for as long as you are interacting with the content we are sending you. If you stop interacting or request to be removed, you will remain on our database indefinitely on a suppression list so we know never to contact you in the future.

2. When you give it to us INDIRECTLY

If we speak at a marketing event, the event organisers may share your contact details with us if you have given them permission to do so. When you visit our website, we collect information about how you interact with our content. When we send you a mailing we store a record of this, and in the case of emails we keep a record of which ones you have opened and which links you have clicked on.

3. When you give permission to OTHER ORGANISATIONS to share, or it is AVAILABLE PUBLICLY

We may combine information you provide to us with information available from external sources so we get a better understanding of you. This information can also help us improve our service offering.

The information we get from other organisations may depend on your privacy settings or the responses you give, so you should regularly check them. This information comes from the following sources:

· Third party organisations

You may have provided permission for a company or other organisation to share your data with third parties.

· Social Media

Depending on your settings or the privacy policies for social media like Linkedin, Instagram, Facebook or Twitter, you might give us permission to access information from those accounts. We will then merge this with our own customer data to get a deep understanding of your business.

· Information available publicly

This may include information found in places such as Companies House and information that has been published in articles or newspapers, or from school or organisational websites etc.


The type and quantity of information we collect and how we use it depends on why you are providing it. If you contact us through our website or our other online forms, online or face to face, we will usually collect:

· Your name

· Your position/organisation (if applicable)

· Your address

· Your email address

· Your telephone number

· Your previous booking(s)

We will mainly use your data to:

· Provide you with the services, products or information you’ve requested

· Keep a record of your relationship with us

· Ensure we know how you prefer to be contacted

· Send you direct marketing

Building profiles of our prospects and targeting communications

We use profiling techniques to ensure communications are relevant, timely and to provide an improved experience. Profiling also allows us to target our communications effectively so we do not contact you with irrelevant information.

When building a profile, we may analyse geographic and other information relating to you to better understand your needs and preferences so we can contact you with the most relevant communications. We may use additional information from third party sources when it is available. Such information is compiled using publicly available data about you.

Direct Marketing

We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful. To do this we use data that we have stored about you, such as what events you have booked for in the past, as well as any preferences you have told us about.

With the use of our legitimate organisational interests as the legal basis for communications by post and email. In the case of postal mailings, you may object to receiving these at any time by opting out of direct mail via post by emailing or calling us on 020 8595 8509. In the case of email, we will give you an opportunity to opt out of receiving them during your first booking, registration, donation, purchase etc. with us. If you do not opt out, we will provide you with an option to unsubscribe in every email that we subsequently send you. We may also contact you about our work by telephone, however we will seek consent from you before doing this. Please bear in mind that this does not apply to telephone calls that we may need to make to you related to your booking, registration, donation, purchase etc. If you wish to opt out of our communications you can contact us on 020 8595 8509 or

In all of the above cases we will always keep your rights and interests at the forefront to ensure they are not overridden by your own interests or fundamental right and freedoms. You have the right to object to any of this processing at any time. If you wish to this, please use the contact details at the end of this policy. Please bear in mind that if you object this may affect our ability to carry out tasks above that are for your benefit.

Third Parties

We do not sell or share personal details to third parties for the purposes of marketing.

How we keep your data safe and who has access

To our knowledge we comply with GDPR. There are appropriate technical controls in place to protect your personal details. For example, our network is protected and routinely monitored. There are certain circumstances under which we may disclose your personal information to third parties. These are as follows:

· To our own service providers (i.e. software systems) who process data on our behalf and on our instructions. In these cases we require that these third parties comply strictly with our instructions and with data protections laws, for example around security of personal data.

· Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).

· If we run an event in partnership with another named organisation your details may need to be shared. We will be very clear what will happen to your data when you register so you have the option to opt out.

Your bank details

If you use your bank account details to fund a booking/purchase/donation with us, we will ensure that this is carried out securely.

Your right to your personal information

You have a right to request a copy of the personal information that we hold about you and to have any inaccuracies in this data corrected. Please use the contact details at the end of this policy if you would like to exercise this right.


There are three bases under which we may process your data:

1. Contract Purposes

When you make a payment or donation to us or work with us, you are entering into a contract where we need to process and store your data. As we may need to contact you by email or telephone in the case of cancellation of a workshop or event, or in the case of problems with your payment. If you have signed up yourself or a child to an event or workshop then we will need to store your data in the case we need to contact you in regards to any changes with that event or workshop.

2. Legitimate Business Interests

In certain situations we collect and process your personal information for purposes that are in our legitimate organisational interests. However, we only do this if there is no overriding prejudice to you by using your personal information in this way. We describe below all situations where we may use this basis for processing.

3. With your explicit consent

For any situation where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.


You have a right to ask us to stop processing your personal data by either calling us on 020 8595 8509 or by emailing

You have a right to ask for a copy of the information we hold about you. If there are any discrepancies in the information we provide, please let us know and we will correct them.

If you want to access your information, send a description of the information you want to see and proof of your identity by post to the Communications Manager at Arc Theatre, Kingsley Hall, Parsloes Avenue, Dagenham, Essex RM9 5NB. If you have any questions please send these to

Changes to this Policy

We may change this Privacy Policy from time to time. If we make any significant changes in the way we treat your personal information we will make this clear on our website or by contacting you directly.

If you have any questions, comments or suggestions, please let us know by contacting the Communications Manager at Arc Theatre, Kingsley Hall, Parsloes Avenue, Dagenham, Essex RM9 5NB, or by emailing or calling 020 8595 8509.

Arc is a Company Limited by Guarantee, Registered in England, Company no. 2800774
Registered address: 14 Austin Friars, London EC2N 2HE
VAT No: 629 4953 01

Call us on

020 8595 8509

Write to us

Arc Theatre
Kingsley Hall
Parsloes Avenue
Essex RM9 5NB

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